Change Management · Consumer-Goods Manufacturing · Madrid, Spain
Change Management: A Madrid Manufacturer Lifts Adoption From 38% to 94%
“The technology worked. The people didn't move. A €31M rollout was stalling.”
The challenge
A Spanish multinational consumer-goods manufacturer headquartered in Madrid was deep into a €31M enterprise transformation across 14 markets. The prior firm delivered the technology and walked away; adoption sat at 38%, the frontline was resisting, and a bilingual workforce was getting change communications in only one language.
Our approach
We led a Prosci / ADKAR change program delivered bilingually in English and Spanish — equipping local leaders to drive adoption market by market, so the investment already on the books actually paid off.
Results beyond the numbers
- Frontline resistance turned into local ownership
- Bilingual change leadership across 14 markets
- Local leaders equipped to sustain adoption
“Otra consultora nos dio la tecnología. NextGen nos dio la adopción. (Another firm gave us the technology. NextGen gave us the adoption.)”— Director General, Iberia
Frequently asked questions
What challenge did the client face?
A Spanish multinational consumer-goods manufacturer headquartered in Madrid was deep into a €31M enterprise transformation across 14 markets. The prior firm delivered the technology and walked away; adoption sat at 38%, the frontline was resisting, and a bilingual workforce was getting change communications in only one language.
What results did NextGen People deliver?
Key outcomes included: 38% → 94% — end-user adoption across all fourteen markets, €31M — transformation investment protected by turning rollout into adoption, 14 / 14 — markets brought live on time after delays had become the norm.
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