Our goal is to acquire the information that you need to be better and make the right decisions.
Our goal is to acquire the information that you need to be better and make the right decisions.
Our goal is to acquire the information that you need to be better and make the right decisions.
We use a rigorous methodical approach when conducting focus groups. The goal is to obtain information that you can use to be better and make the right decisions. Our posture is objective, open and confidential. We customize scripts for your needs and incorporate your product and industry information as desired.
We ensure that each focus group is conducted in rigorous and standard, but open manner.
1. Open, but Guided Discussions
Our Focus groups discussions are structured enough to capture viable information.
The sessions are also open enough to make unexpected discoveries.
2. Systematic Analyses of Information
Identify and record environmental factors (people or places) that may impact participants in a particular way.
We track commonly reported themes while identifying anomalies
3. Verifiable Procedures
We will paraphrase statements to ensure that we heard correctly.
We will probe for specificity
We value follow- up theme verification sessions.
4. Appropriate Reporting
Ensure that information is reported in a transparent and accurate manner.
Ensure that information is comprehensive and reported with generosity that correlates with how it was given.
Focus Group Trust Relationship Model
We understand that our provided information is only as good as the level of trust in the Focus group session.
Advocate for the Voices Heard in a Transparent & Comprehensive Manner.
Promise and Deliver Confidentiality, Respect and Encouragement for their Voices to be Heard.
Explain Why We Are There and the Value to be Added
Share Who We Are and Establish Credibility
Gain information — Information transfer depends on questions. Who, what, where, when, why, how, and how much are all staples of information gathering.
To stimulate conversation —"How are you?" “What did you think of…?" “How did you feel about…?" “What would make it better…?”
To gain the other's views — When you need to know what someone else is thinking, ask. "What do you think about…?" "Can you tell me how you feel about…?”
To check agreement — What does the other person think about what you have discussed? “How does your perspective differ?" “
To build rapport and trust — Rapport and trust are built by showing support for the other person's goals and objectives. “I understand why you would see it that way.” “What would you like to accomplish?” Tell me about your priorities…”
To verify information — Sometimes what you hear is not what was meant. Asking for feedback is a critical part of the communication process. Did I understand you to mean…? Can I summarize this as…?
